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When it comes to brands, products, and companies, multi-channel eCommerce is an approach that helps them sell goods and services through several channels, such as digital marketplaces, social media platforms, mobile apps, websites, and even metaverse and IoT experiences.
These days, online shoppers have a higher demand for products than they have ever had in history, which increases with every passing day. Online shoppers and customers now expect the same service level that they get when they shop in a store while they shop online.
Apart from that, they also expect a consistent shopping experience that would cut across the various digital standpoints so that they can shop confidently from anywhere, whenever they want, and however it is that they want it. As a matter of fact, 73% of shoppers use multiple channels before they can complete a purchase.
For numerous retailers, multi-channel e-commerce provides additional revenue streams to the original streams of revenue that have been flowing in, such as in-store commerce. Also, retailers can complement their fundamental eCommerce channels, such as metaverse experiences, IoT experiences, and mobile apps through multi-channel eCommerce.
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